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MVAA reaches milestone of 100 Veteran-Friendly Employers

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Comerica certified at the bronze-level for veteran hiring practices

MVAA presents bronze award to Comerica BankLANSING, Mich. - The Michigan Veterans Affairs Agency recently honored Comerica Bank as its 100th Veteran-Friendly Employer.

Since 2014, MVAA has recognized organizations for their dedication to recruiting, hiring, training and maintaining veteran talent. Participants have opportunities to network with likeminded companies, share best practices and take advantage of no-cost training to improve veteran outreach practices. The program also helps veterans more easily identify employers committed to hiring and supporting former service members in their workforces. Veteran-Friendly Employers have hired more than 3,000 veterans in the past two years.

“Forward thinking companies like Comerica understand the value of attracting armed-services veterans to their workforce,” said MVAA Director James Robert Redford. “A decreasing unemployment rate and shrinking labor pool makes seeking out veteran talent a logical and cost-effective method to find quality employees.”

Comerica was certified at the bronze-level for its veteran hiring policies and practices.  Since the implementation of their veteran outreach strategy in 2015, the percentage of veterans in Comerica’s work force has increased by 12 percent. The bank expects that number to grow, with veteran hiring expected to continue to increase.

“Comerica is dedicated to hiring the men and women who have served our country,” said Michael Ritchie, Comerica Bank’s Michigan market president. “We recognize their skill sets are great match with our positions in technology, credit, retail and other areas of the bank and value the experience and commitment they bring to our company.”

There are currently six gold-level Veteran-Friendly Employers: DTE Energy, General Motors, Michigan Department of Transportation, Quicken Loans, Roush Enterprises and Whirlpool Corporation.

To be recognized as gold, employers must retain at least 75 percent of veteran hires over the past 12 months, implement internal veteran support networks and create either a hiring rotation or leadership development program within their organization, in addition to meeting all other program requirements.

Twelve companies are recognized as silver-level employers for meeting or exceeding their veteran hiring goals and implementing internship and on-the-job training programs for veterans. They are: Consumers Energy, Cooper Standard, Express Professionals of Grand Rapids, Fiat Chrysler Automobiles, Ford Motor Company, GE, Kellogg’s, Michigan State Police, Optech, Prestige Group, Uniform Color Company and Verizon.

A complete list of bronze-level Veteran-Friendly Employers, as well as information on how to become a Veteran-Friendly Employer, is available at

PHOTO CAPTION: Michigan Veterans Affairs Agency Director James Robert Redford (right) presents Comerica Bank’s Michigan Market President Michael Ritchie the Michigan Veteran-Friendly Employer bronze-level certification.