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‘Why Michigan’ campaign targets transitioning service members

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From high-tech jobs to Great Lakes beauty, and from veteran-friendly colleges to part-time service opportunities in the Michigan National Guard, Michigan is a great place for transitioning service members to live, work, raise a family and retire.

The state’s new Why Michigan campaign highlights the many benefits and resources available to soon-to-be veterans and their families who are transitioning out of active duty status from the Army, Navy, Air Force, Marines and Coast Guard.


To view the WhyMI One-Pager, click here

The campaign includes a new WhyMI mobile app designed specifically for transitioning service members and a series of Michigan-specific virtual introductory sessions and virtual job fairs tailored for military installations around the country.

The Michigan Veterans Affairs Agency (MVAA) is conducting the outreach campaign along with the Michigan National Guard, which are both part of the Michigan Department of Military and Veterans Affairs (DMVA).

“If you’re transitioning out of military active duty and you’re from Michigan, we want you back,” Maj. Gen. Paul Rogers, Adjutant General and Director of the Michigan Department of Military and Veterans Affairs. “If you’re not from Michigan, we ask that you take some time to consider all that the Great Lakes State has to offer veterans and their families in terms of employment, education, health care and a great quality of life.”

Michigan, the nation’s 10th largest state, has a wealth of veteran resources. These include hundreds of veteran-friendly employers in industries ranging from automotive to agribusiness; over 60 veteran-friendly colleges and universities; a network of Veteran Service Officers who can help veterans file VA claims; and 24/7 support for veterans and their families through the MVAA’s Veteran Resource Service Center at 1-800-MICH-VET.

“Michigan is committed to supporting veterans and National Guard and Reserve members through all phases of their lives,” said Zaneta Adams, Director of the MVAA, which serves as the central coordinating agency for Michigan’s 550,000 veterans. “Once you complete basic training and your skills school, you are a veteran and become eligible for the benefits and services you earned for your service. It’s our mission and passion at the MVAA to connect veterans to their benefits.”

An estimated 200,000 service members transition from the U.S. armed forces to the civilian labor force each year. Among their ranks are skilled technicians, medical personnel and IT professionals – the type of talent Michigan needs to continue developing its workforce and remain competitive in the global economy.

Many transitioning service members wish to continue their uniformed service in the National Guard or Reserve. In the Michigan National Guard, members can achieve their personal and professional goals while enjoying plenty of time with family. Most importantly, they can continue helping people in their communities when they are needed most, while serving the nation with honor and pride.

For more information, call the MVAA at 1-800-MICH-VET or visit the App Store or Google Play and download our WhyMI mobile app.